How to Really Build a Lean Startup: The Haunted Texas Way
Sustainable Entertainment, Hospitality & Tourism Reimagined
Amy Broadnax – Founder, Haunted Texas Theme Park & Haunted History Parks Global
Merging cultural heritage with experiential innovation to transform the startup landscape through immersive haunted experiences.
The Problem
Bad Systems
Disconnected processes cause startup failure.
Bloated Spending
Excessive costs drain resources pre-market fit.
Broken Model
"Lean startup" fails. Haunted Texas delivers the solution.
Lean Startup Reality Check
$300K+
Average Startup
First-year burn rate for "lean" startups
$10K
Haunted Texas
Total foundation investment
100%
DIY Method
All core business functions handled in-house
Legacy-Driven Lean Startup Model
70-acre AR-powered park
Blending history with cutting-edge technology
Destination hotel
Luxury accommodations with themed experiences
Community spaces
Creating jobs and empowering underrepresented founders
Executive Leadership Profiles
Amy Broadnax
CEO & Visionary Founder
20+ years in finance, building $2.72B destination with AI integration. Developed investment strategy projecting $657M Year 1 revenue.
Justin Johnston
Chief Revenue Officer
17+ years driving growth for Fortune 500 firms. Managed $8B+ portfolios, oversaw 12,000-seat Vegas arena, and led strategic audits for major concert tours.
James Broadnax
Chief Marketing Officer
13+ years in insurance with data-driven marketing expertise. Founded Broadnax Insurance Group focusing on final expense planning and multi-generational wealth.
Richmond Punch
Executive Director, Arts & Entertainment
Juilliard and Yale-trained violinist with 20+ years global performance experience. Performed in 10+ countries for audiences of 15,000+.
Key Insights
Our analysis reveals important trends that will shape the market in coming quarters.
Strategic Opportunity
Positioning our offering to capitalize on emerging customer needs
Market Evolution
Understanding how industry dynamics are shifting toward new solutions
Future Outlook
Preparing for continued growth and expansion into new segments
Strategic CEO & Entertainment Alignment
Key strategic partners interested in our Haunted Texas concept:
Music & Entertainment Powerhouses
Gary Marella
Epic Records EVP with music industry and festival expertise
Troy Carter
Former Lady Gaga manager and Spotify executive with artist connections
Will.i.am
Grammy winner bridging entertainment and technology
Tech & Investment Innovators
Mike Lu
Ex-Triller CEO specializing in short-form content and creator monetization
Arlan Hamilton
Backstage Capital founder funding underrepresented entrepreneurs
Steve Stoute
Translation founder connecting brands with cultural movements
Experiential & Brand Experts
Ryan Reynolds
Aviation Gin entrepreneur with viral marketing expertise
David Grutman
Hospitality leader behind immersive dining experiences
Issa Rae
Creator whose Hoorae Media champions authentic storytelling
These leaders provide guidance on connecting our legacy-driven startup with cultural authenticity, tech innovation, and immersive experiences for Haunted Texas.
Top 40 Strategic Partners
Legacy-driven industry leaders bringing authentic cultural expertise to Haunted Texas
Music & Entertainment Icons
Killer Mike, Troy Carter, Will.i.am, and CeeLo Green bringing Grammy-winning creative direction and cultural authenticity to our soundscape
Business & Investment Innovators
Gary Marella (Epic Records EVP), Arlan Hamilton (Backstage Capital), and Ryan Reynolds bringing startup expertise and funding connections
Cultural Architects
Issa Rae (Hoorae Media), Steve Stoute (Translation), and David Grutman creating immersive experiences that honor Black legacy
Tech & Infrastructure Pioneers
Mike Lu (ex-Triller CEO), Richmond Punch (Yale-trained virtuoso), and Chef Cardell Ellis bringing platform expertise and experiential innovation
Killer Mike x Haunted Texas: Where Legacy Meets Infrastructure
Cultural & Economic Empowerment
"Building platforms that prioritize ownership."
- Tech Academy, artist incubator, equity housing
- Community banking, freedom-focused fintech
Narrative Power
"Using performance and storytelling to reshape history."
- AR ghost tours, immersive historical plays
- Grammy-winning cultural storyteller
Killer Mike Equity & Revenue Potential
$70M Equity Potential
1.0% equity stake potentially worth $70M at projected $7B exit valuation (2028)
$250K-$500K Event Revenue
Premium headliner performance fees generating substantial event-based income
$1M-$3M+ Licensing
AR/VR platform licensing and content integration creating seven-figure revenue streams
Built the Park. Now Building the Movement.
Co-Creators
Legacy-driven cultural architects joining our platform to preserve authentic Black history and create immersive experiences
- Artists, performers, and historians
- Tech innovators developing AR/VR content
License Partners
Music, entertainment, and cultural IP integration within our $7B ecosystem
- Grammy-winning soundscapes
- Historical narrative rights
Strategic Investors
Equity opportunities in our community-focused cultural hub with 7-figure revenue potential
- Tech Academy and artist incubator funding
- Freedom-focused fintech backing
Key Growth Metrics: Legacy + Profit
Building a $7B valuation by 2028 through our cultural legacy model that creates jobs, attracts millions, and generates substantial revenue.
Sustainable economic impact through cultural authenticity
$1.28M
Y1-Y3 Revenue
Strategic cultural partnerships driving growth
$7B
2028 Valuation
Legacy-focused exceptional returns
3.5M
Annual Visitors
Authentic cultural destination
2,700+
Community Jobs
Economic empowerment ecosystem
Projections show growth through Top 40 industry partnerships with cultural architects like Killer Mike, driving our $7B valuation while creating 2,700+ jobs and attracting 3.5M annual visitors.
Jobs of the Future
Tech Academy
Training digital creators
Experience Design
Creating immersive guest journeys
AI Operations
Optimizing management systems
Culinary Innovation
Launching creative food concepts
Retail + Hotel + Convention Center
Retail
1M+ sq. ft., $30-40/sq. ft.
Premium shopping and entertainment destinations creating vibrant community spaces
Hotel
$200 ADR, 70% occupancy
Upscale accommodations providing comfortable stays for visitors and convention attendees
Convention Events
200 events/yr, $50K-200K daily
Dynamic gathering spaces hosting cultural and business events throughout the year
DIY Startup Power
Master AI Tools
Amy replaced consultants with self-taught AI skills.
DIY Legal Work
Completed foundational legal tasks without attorneys.
Self-Made Marketing
Created PR and presentations independently.
Saved $300K through resourcefulness and self-reliance.
3M+ Reasons to Join Our Retail & Cultural Hub
3M+
Annual Visitors
Projected first-year foot traffic
1M+
Square Feet
Prime retail and cultural space
$30-40
Per Square Foot
Early leasing rates for partners
Join our thriving ecosystem as we build the next generation cultural destination.
Join the Legacy Circle
Build with us as we create cultural and economic impact through strategic partnerships
Strategic Partners
Connect with our Top 40 industry leaders for $834K-$1.28M revenue growth potential in first three years.
Cultural Advisors
Collaborate with cultural architects like Killer Mike to shape authentic narratives that will attract 3.5M annual visitors.
Anchor Tenants
Secure prime retail spaces within our 1M+ sq. ft. cultural hub at $30-40/sq. ft. early leasing rates.
Justice-Driven Brands
Join our ecosystem creating 2,700+ community jobs while building toward our $7B valuation by 2028.
Make HER-Story With Us
Not just a park—a revolution of untold stories creating a legacy for generations.
Join us in building a cultural landmark that celebrates diverse histories while creating new opportunities. Together, we'll transform entertainment and honor our heritage.
Contact [email protected] | www.amybroadnax.com
512.696.1687